|The BK Mailer:
The BK Mailer has long been the most widely used
Direct Mail campaign for Automotive Dealerships.
It is used to mainly sell used cars with Special
Financing. The reason why so many dealers choose to
use BK Mailers are for the following reasons:
1. High Response
In general, people with discharged BKs are looking to
reestablish credit and are usually looking to secure
financing to rebuild their financial lives. Thus, when
dealerships marketing Directly to them, they are more
likely to respond than any other group of prospects.
2. High Returns per Unit
When a dealership is set up with banks for aggressive
sub-prime lending, they are generally able to secure
higher interest rates and more $$$, gross per copy.
Averaging $3500 gross per copy on BK Mail promotions,
Swift Direct Marketing's BK Mailer dealerships aren't
switching their programs for a million bucks!
|The Credit Score:
Swift Direct Marketing is able to obtain Equifax, Trans
Union or Experian data direct from the bureaus.
When a dealership is looking for a specific client to
market to so that they can have no problem getting their
"paper bought" by their lenders, credit scores are the way
Credit score lists can be custom tailored to the following
Presence of a BK (a very popular selection to raise
response as much as 2-3%)
Auto Enhanced Equifax Beacon Score Data
$1000 positive revolving credit
No BKs within 12 months, no multiple BKs ever
No Repos in the last 12 months, no multiple
No open auto loan/lease in the last 18 months
No dept counseling
No past due child support
ASK your Representative of custom tailoring your filters
to exclude any other derogatory or add any other criteria
to fit your needs.
What many people don't remember is this: when you
custom tailor a list, the more specific criteria you
demand, the less response you will get. This is a built in
equation in Direct Mail that we are up front and honest
with you about. This equation need not work against
you. For example, if you are trying to sell higher end
vehicles or new cars, you don't necessarily need 400
people on your lot to receive giveaways in a given
weekend. You need that right client that is ready to buy
without hassles or financing problems. That is when you
add more criteria to your list, so that your advertising
dollars go to where it counts.
Otherwise, the credit score is the universal solution to
customize the pond that you are fishing in. Swift Direct
Marketing will always ask you the magic question when
setting up a campaign:
"What do your lenders want to see in your clients?"
From there, we set you up with the right lure, tackle,
fishing rod and even the right river to fish in!
|Custom Mailing Lists:
We can procure mailing lists made of almost any type
of data imaginable. We can get detailed information
for mailing lists of both businesses and individuals.
What type of car does your prospect own? What is their
age? How much money do they make? What kind of
job do they have? What is their credit rating? What
type of interests and hobbies do they have?
If you can imagine it, we can probably get you a custom
built mailing/marketing list to match.
Give us a call and we'll put together a data count for you
free of charge so that you can see what you have in
your marketing area!
|Hispanic Surname Lists:
Tienen una persona en su tienda quien habla espanol?
Well, if you have a sales rep(s) that speaks spanish,
why not market to a list of hispanic/latin surnames?
We can write any promotional piece in spanish or better
yet, put the Spanish translation on the backside at no
extra cost! A great way to go in certain areas and
|Your Customer List
You might already have the list
to mail to! You have spent time
and effort earning the trust and
satisfaction of your customers.
Have you ever thought about
holding a private sale where
they can trade in their previously
bought vehicle for a new or
Direct mail to previous
customers is very inexpensive
and very successful. We have a
series of programs design for
this type of campaign.
type of job (nurses,
and much more!
Call for more
our mailing lists
|For more return on your
call us now:
Swift Direct Marketing
2105 E 6th Street
Long Beach, CA 90814
(with multiple locations
throughout the country)
|Carrier Route Mail (also called Zip Code
or Saturation List):
For large scale promotions, where you want everyone in
a given vicinity to see your sale, you need to put your
interest in a Carrier Route Mailer. These are also called
The Carrier Route Mail has the following advantages:
With this mailer you are saving up to $0.18 per mailer
just on Postage alone. That is because the post office
receives our pre-sorted mail piece and delivers them,
one per household, to EVERYONE in a given zipcode.
2. Coverage and Saturation
Everyone in the zipcode of your choice will receive a
mailer. Thus, you are able to expose more potential
customers per dollar spent on your campaign.